Once entrepreneurs decide to create their own business, selling either their products or services, what comes next?  In this lesson, you will learn how to market, how to set a price for your product or service, and how to effectively sell.  Once you have all the concepts down, again take a short quiz to see how much you’ve comprehended.  Also, take a minute and review the extra resources we have compiled to help you.

3.1 Introduction to Marketing


3.2 Pricing your Product


3.3 Communicating Your Message


3.4 Advertising and Promoting your Product


Lesson Completed

Congratulations! Now show off what you learned with this short quiz.


Made to Stick: Why Some Ideas Survive and Others Don’t by Chip Heath and Dan Heath

Selling to the Affluent by Thomas Stanly

Positioning: The Battle for Your Mind by Al Ries and Jack Trout

Influence: The Psychology of Persuasion by Robert Cialdini